LEX PICTURES
Lexington Commercial Cinematography
859-212-3312
Products
Interview & Documentary
There’s filming it yourself, and then there’s crafting a story
I’m Alex Boreiko, a storyteller with a camera, based in Lexington, Kentucky. I don’t just shoot videos—I craft experiences. Whether it’s brainstorming script ideas, directing the perfect shot, or editing it all into a masterpiece, I work with local brands and businesses to create content that truly connects.
Restaurant
& Food Media
Work Examples
Initial Consultation & Briefing
You share your vision and goals for the commercial. We provide a detailed questionnaire to help us understand your needs and preferences.
Pre-Production Planning
We work together to fine-tune the concept, create a storyboard, scout locations, cast talent, and plan logistics. We also develop a schedule and finalize the budget.
Production and Filming
On shoot day, I take care of everything: lighting, camera work, directing, and capturing all the necessary footage according to the plan.
Editing, Color Grading
This is where the magic happens. Editing, sound design, and color grading. Once the video is polished and approved, I deliver the final video in your preferred format.
Jewelry Commercial
A stunning commercial for Raaz Luxe, capturing the elegance and craftsmanship of their luxury jewelry collection. The video showcases the intricate designs and timeless beauty of each piece, highlighting the brand’s commitment to quality and sophistication. Through elegant cinematography and captivating close-ups, we brought Raaz Luxe’s stunning creations to life, ensuring every detail shined. This commercial, designed for TV, reflects the brand's luxury essence and promises to leave a lasting impression on viewers.
Work Examples
Winery Promo
A vibrant commercial for Ghost Fox Winery that beautifully showcases the essence of the brand. The video highlights the lush vineyard, the inviting interior space, and the rich details of the winery’s ambiance. We captured moments of guests enjoying their wine, soaking in the lively atmosphere, and experiencing top-tier entertainment. The product takes center stage, emphasizing the quality of the wine, while the relaxed, joyful vibe of the space invites viewers to unwind and indulge. This commercial perfectly captures the warmth and charm of Ghost Fox Winery, making it a must-visit destination for wine lovers.
Roofing Company Promo
A dynamic commercial for First Choice Roofing, showcasing their expert team in action. The video follows the process of demolishing an old roof and installing a brand-new one on a commercial building, highlighting the professionalism and precision of the crew. We captured aerial footage to show the dramatic transformation from start to finish, giving viewers a clear view of the impact of the work. The CEO’s involvement adds a personal touch, reinforcing the company’s commitment to quality and customer satisfaction. This commercial demonstrates First Choice Roofing’s expertise and reliability in delivering top-notch roofing services in Lexington.
Interview Format
An emotional and uplifting interview with a couple who, after facing years of struggles with fertility, finally became parents through surrogacy. The video captures their heartfelt journey, filled with moments of vulnerability, hope, and perseverance. As they share their story, their joy and gratitude are palpable, creating a powerful narrative of overcoming obstacles and achieving the dream of parenthood. This touching video celebrates their emotional journey, culminating in the joyous arrival of their child, leaving viewers with a sense of hope and happiness.
Non-Profit Organization
A powerful video for Lexington Rescue Mission, created for a major fundraising event, featuring interviews with community leaders who highlight how the organization is making a meaningful impact in Lexington. The video showcases the Mission's critical work in supporting the homeless community, offering vital resources, and creating pathways to a better life. Through heartfelt testimonials, we hear how the Mission is transforming lives and strengthening the fabric of the city. This video not only demonstrates the organization’s essential role in Lexington but also encourages support for its continued efforts in helping those in need.
Vertical Videos
With the growing popularity of mobile-first platforms like Instagram, TikTok, and YouTube Shorts, vertical videos provide an engaging format that fits perfectly with today’s digital landscape. Whether you're looking to capture attention on social media or create an impactful visual experience for your audience, I ensure that every frame is optimized for vertical viewing, delivering a polished, professional look that resonates with viewers and enhances your brand’s presence.
